Palm Beach Outlets Wins Global Award
Boca Raton, FL — Palm Beach Outlets has been honored with an International Council of Shopping Centers (ICSC) MAXI Award, part of the organization’s Global Awards that recognize achievement for professional excellence in the retail real estate Industry.
The MAXI Awards recognize innovative events, programs and technology that add value to shopping centers and companies across the United States and Canada, and categories are designed to recognize the evolution of the industry, while rewarding creativity and innovation.
Palm Beach Outlets won a Silver MAXI Award in the <$10K category for shopping centers under 500,000 square feet for the 5-year anniversary of its Cars & Coffee Palm Beach event. Cars & Coffee Palm Beach is Florida’s largest and most prestigious monthly auto event and features thousands of unique vehicles, vendors, stores, giveaways, coffee, and the Mini Me Cars & Coffee kids’ club. The 5-Year Anniversary of Cars & Coffee Palm Beach featured thousands of display vehicles and drew over 27,000 spectators. The event increased traffic by 66% and increased customers into the shopping galleries by 68%. The 5-Year Anniversary was the pinnacle of a multi-year partnership developed with Cars & Coffee that provides a cost-effective solution to driving traffic and sales on Sundays.
This award is the second honor that Palm Beach Outlets has received this month. The first was the 28th annual Providencia Award, which Discover The Palm Beaches gives annually to a local business, organization or individual based on their extraordinary contributions to the vitality and prosperity of the Palm Beaches as a tourist destination. They select three finalists and the public votes to decide the winner.
“We are grateful to be receiving international recognition by the retail real estate industry,” said Pam Rada, marketing director of Palm Beach Outlets. “We’re also thrilled to have been selected by Discover the Palm Beaches and the public to receive the highest tourism award in the Palm Beaches. Our goal is to continue serving the community at the highest levels possible.”
About Palm Beach Outlets
Palm Beach Outlets features over 100 stores including brand favorites Polo Ralph Lauren Factory Store, Stuart Weitzman, Saks Fifth Avenue OFF 5TH, Ann Taylor Factory Store, Banana Republic Factory Store, Brooks Brothers Factory Store, J.Crew | crewcuts Factory, Nike Factory Store, Tommy Hilfiger, Under Armour and Vera Bradley. Opening later this year: Coach and kate spade new york. Located directly off Interstate 95 on Palm Beach Lakes Boulevard in West Palm Beach, Florida, Palm Beach Outlets is adjacent to Marketplace at the Outlets, which features a dynamic mix of approximately 20 stores, including Bed Bath & Beyond, DSW Shoe Warehouse, Five Below, Nordstrom Rack, Old Navy, PetSmart, Pier 1 Imports, T.J. Maxx, Ulta Beauty, and Whole Foods Market.
