Defining Your Target Market
By Gerald J. Sherman Developing a Focus Group I recently asked a prospective client what business she was in. She complained that some days she doesn’t know herself. She said her clients are so fickle that she is not sure what they want anymore. We decided to do a focus group to find out what they wanted and determine if we can satisfy their wants More...
"Dressing For Success"
By Gerald J. Sherman This is not a column on fashion in the workplace but rather appropriateness of your attire in the workplace. Several years ago the book entitled “Dress for Success” by John T. Molloy, a More...
“Nothing Happens Unless Somebody Sells Something”
By:Â Gerald J. Sherman I was very upset and disappointed concerning the derogatory statements that our politicians have made about salespeople during this past presidential campaign. Both sides of the aisle have More...
Social Responsibility It’s The Right Thing to Do!
By: Gerald J. Sherman We are at a point in our society where helping one another is essential to preserving it. It’s the right thing to do! We can look at our schools today and see that the kids are required to More...
The Marketing Plan for SMALL Business
By: Gerald J. Sherman Small Business Saturday was a huge success for some businesses. But, many others did not benefit from all the advertising, PR and events. Why? Most did not have a plan…a marketing plan. More...
Identifying Changing Market Shifts
By: Gerald J. Sherman Many successful businesses hope to stay in their magical “comfort zone,” where things always stay the same. However, they will find that just as there is change in their daily lives so More...
The Business of Jobs…Jobs…Jobs…
By: Gerald J. Sherman They talk about Jobs…Jobs…Jobs… and never realize that unless we become a country that not only consumes goods/services but also produces goods/services in the U.S.A., the unemployment More...
The Small Business Code Word – YCDBSOYA
YCDBSOYA, pronounced Yuca-dubis-soya. This acronym is meant to bring you to your feet and snap you to attention! It simply means: You Can’t Do Business Sitting On Your Ass-ets. Sitting behind your desk, More...
The Business of Building Relationships
For a family to be successful, the relationship must be on a firm basis. It must be cohesive or it crumbles. Just as it is important in your personal life to establish good relationships, so is it important for More...
Dealing with Difficult People
By: Gerald J. Sherman This article brings back memories. I remember the first job that I had after being honorably discharged from the service. It was working as an inside salesperson for a lamp company. More...
