onlinet

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By onlinet On Monday, June 14th, 2021
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PLANNING TO TRAVEL? Here’s MaddenMischief summer reading list to cart along

As life begins to open up this summer and many of us hope to travel, to finally hit the road or just surrender to a beach blanket or plop on a chaise lounge parked under a flapping umbrella, think about More...

By onlinet On Monday, June 7th, 2021
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WHERE IN THE PUBLICITY ORCHESTRA ARE YOU?

Strange dystopian strains of thought run through my mind as I imagine conducting my PR orchestra, trying earnestly to keep apart the woodwind and brass sections at TransMedia Group.  First, I listen More...

By onlinet On Monday, May 31st, 2021
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MY ANIMUS FOR CANNABIS

That’s right, I’m angry.   I have animus for cannabis posing as simple cookies. I almost lost a dear relative recently who collapsed and was rushed to hospital after eating a bunch of them.  More...

By onlinet On Monday, May 24th, 2021
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‘WHERE IS HOME?’

Princess Yasmin Aga Khan at First Annual Rita Hayworth Gala That’s what my mother would ask me when we took her with us on a trip from Florida back to where she was born and raised in “The World’s Playground,” More...

By onlinet On Tuesday, May 18th, 2021
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CAN YOU BE SMART BUT SHORTSIGHTED LIKE WISENHEIMER TV PERSONALITY JIM CRAMER?

Take Cramer’s scowling reaction to the transformational deal of AT&T spinning off its Time Warner media assets with Discovery (DISCA) to create an entertainment colossus. He said AT&T should apologize More...

By onlinet On Monday, May 17th, 2021
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PLEASE DOC, DON’T ‘RAISIN’ ON MY PARADE

After checking my blood pressure and listening to my heartbeat, somehow the subject shifted to diet the other day at my doctor’s office during a routine checkup.  He started telling me what I should More...

By onlinet On Monday, May 10th, 2021
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NEW WORD ENTERS CRISIS MANAGEMENT VOCABULARY: DON’T ‘PELOTON’ ME, PAL.’ DO A RECALL!

When you have a product that kills someone, don’t just “peloton,” do something! In other words, don’t just apologize, take action so it won’t happen again. Thus, it seems a new word has entered More...

By onlinet On Monday, May 3rd, 2021
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MEDIA MOMENTUM STEMS FROM SEEDLINGS PUBLICISTS PLANT AND HARVEST

In the PR field, to get media momentum you first need to plant seeds.  We call it pitching to the media.  Then you water those seeds until it’s time to harvest delicious headlines. Yet sometimes More...

By onlinet On Sunday, May 2nd, 2021
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A Bird of Paradise Comes to Visit

Gorgeously regal with tiny wings flapping, no plant or plastic was he or she.  Only the cutest, bravest live little bird that flew into paradise we call our pandemic playground. Our winged visitor landed More...

By onlinet On Monday, April 26th, 2021
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WHAT’S BETTER, A HIGHWAY NAMED AFTER SECEDING STATES THAT FOUGHT FOR SLAVERY OR A HEROINE WHO RISKED EVERYTHING FOR FREEDOM?

The long road to Harriet Tubman’s name replacing Dixie Highway is now a lonelier road without Coral Gables supporting it in Miami-Dade County, Fl. Maybe a dead end.   Would it help to go with just More...