Nordstrom Reveals its own Beauty Makeover
Hello gorgeous!! Nordstrom Boca Raton recently revealed its glamorous new cosmetics department. The makeover features beautiful bright light fixtures, spacious walking areas and a plethora of the best beauty brands displayed in a user-friendly fashion.
To celebrate the department’s glamorous new look, the store hosted a Beauty on Location event, where each brand showcased the newest products with makeovers, demonstrations and special appearances. Bobbi Brown’s Global Artist, Rogelio Reyna, was also there with his team talking about the newest products Brown is launching.
“The customers are raving,” said Christopher Coles, Nordstrom’s cosmetics manager. “The makeover took us about 2 months to complete, and we are so thrilled with the design. It’s modern, fresh, friendly, very open, and it was designed to meet all ADA (Americans with Disabilities Act) requirements.”
As we walked through the department, you could see the incredible attention to detail that went into creating each counter. The layouts are visually stunning and the accessibility makes shopping fun and inviting. Coles made special note of the incredible emphasis placed on the skin care section and the artistry brands, which include Stila, Kevyn Aucoin, Vincent Longo, and Winks Lashes by Georgie Beauty.
“Boca women want the next big thing,” he said. “The women are very smart, they ask a lot of questions and they want exclusives. Skin care is very important to them, so we made sure to provide a lot of depth in that area. In addition, women here like to try many different lines. They want to experiment. They are very savvy. And they are also great makeup artists themselves.”
That day the store was overflowing with innumerable Boca women, plus ladies who drove all the way from Miami and Palm Beach to see the new department and to partake in the shopping bonuses including snatching up a jazzy red tote bag with a purchase of $125 or more. Many tote holding gals were lined up by the Bobbi Brown counter to get their chance for a makeover with Rogelio Reyna and his team. The Global Artist had lots of tips to share and was enthusiastically chatting about Bobbi Brown’s latest book, Pretty Powerful.
“I love the book,” said Reyna. “It’s very inspirational. In it celebrities, athletes and real women share what beauty means to them.” The book also offers Bobbi’s incredibly smart tips for celebrating your own individuality.
“For this season, Bobbi is focusing on the basics,” he continued. “Today, I am showing the women here how to select the right natural colors for them. The earth tones, the pinks, the roses, the suedes. And how to mix and match to create what you like.”
Foundation is also a big issue in Florida. Beauty meltdowns due to heat and humidity are year-round problems, so Reyna was quick to showcase the Longwear Foundation.
“This is really amazing,” he said. “It lasts 12 hours, is sweat proof, but it hydrates and feels incredible on your skin.”
Another hot topic was the BB cream. Beauty magazines are buzzing about these so-called blemish balms or beauty balms depending on the ingredients. The craze started in Asia, explained Reyna, and they are now the hot thing in cosmetics as they blend tinted moisturizers with SPF and skin care ingredients. Reyna explained that Brown’s BB, helps with many skin issues including acne, oiliness, hydration, aging and more. It comes in 5 skin tone correct colors.
“It looks like skin,” he said. “And it really perfects the skin. So you can use it alone or you can use it under your foundation.”
“I love it,” said shopper Maureen Walker. “I came just to see what the new department was like and am leaving with an incredible new product.”
Nordstrom Boca is planning another event like this November 9 and 10, but even bigger. South Florida shoppers already have their calendars marked!
