Pinnacle Advertising & Marketing Group Named Agency For Florida Atlantic University’s Department Of Athletics

Pinnacle Advertising & Marketing Group, one of South Florida’s fastest-growing and innovative full-service firms today announced it has been named “Agency of Record” for Florida Atlantic University’s (FAU) Department of Athletics.

According to Pinnacle CEO, Peter Gary, the agency will handle all aspects of media buying, creative and digital strategy along with public relations efforts.

“As a Boca Raton-based agency we are delighted that one of not only the state’s, but the nation’s fastest-growing University Athletic Departments has chosen our firm to handle the bulk of its marketing activities,” said Gary. “We are particularly excited about the forthcoming FAU Owl football season under new head coach Charlie Partridge and the direction of the basketball program under Michael Curry.”

“While we are delighted with the convenience of Pinnacle, geography had very little to do with our decision to engage the firm,” said Reggie Garrett, FAU’s Senior Associate Athletics Director. “Pinnacle has the capabilities and experience, especially in both collegiate and professional sports, to assist us in communicating the excitement and value of FAU sports and the highly competitive Conference USA. The agency’s abilities in technology and new media are without peer and they understand marketing from millennials to baby boomers.”

Garrett said Pinnacle will primarily focus on building attendance for football, baseball, men’s and women’s basketball, men’s and woman’s soccer, softball and volleyball along with building the FAU Athletic brand.

The Owls first home football game is September 13 versus Tulsa at 7 p.m. The team opens with two away games against national powerhouses Nebraska and Alabama.

Season tickets for FAU Football start as low as $50. All home games are played at the University’s beautiful, 30-thousand seat, on-campus facility. Tickets can be purchased by calling 1-866-FAU-OWLS.

Pinnacle Advertising & Marketing Group recently moved to new 10 thousand sq. ft. state-of-the-art facility in Boca Raton featuring its own production studios.