First LEGO Store in Palm Beach County Coming to Town Center at Boca Raton

Family-friendly store design brings LEGO brand experience to life in Boca Raton area

Boca Raton, FL – The LEGO® Group, one of the world’s best-known toy manufacturers, is thrilled to announce the grand opening of a new LEGO^®store this Fall at Town Center at Boca Raton. The first LEGO® store in Palm Beach County will feature a kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for families of all ages.

The LEGO store at Town Center at Boca Raton will deliver an immersive LEGO Brand experience with a wide LEGO product assortment, hands on building, exclusive promotions and fun events,” says Kurt Rachdorf, Head of Americas Brand Retail Stores, The LEGO Group. “Shoppers and children will encounter friendly and engaging staff, unique LEGO experiences like our Build a Minifigure tower and Pick and Build wall, and plenty of inspiration.”

LEGO stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The “Pick & Build Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO^® model displays.

Guests will find a full selection of LEGO products and branded merchandise for children ages 2 and up, including DUPLO^® sets, exciting themes such as NINJAGO, Friends and CITY and popular licensed items such as LEGO Star Wars ™, LEGO Disney Princess and LEGOSuper Heroes.

There are 101 LEGO Stores in North America, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, and at Disney Springs in the Orlando area and Downtown Disney in Anaheim, California. The LEGO Store at Town Center at Boca Raton provides exciting and challenging employment opportunities. For more information, visit www.LEGO.com/careers

About The LEGO Group

The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.

Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.