Palm Tran’s Pink Bus Promoting Breast Cancer Awareness

Palm Tran, working with the South Florida Affiliate of Susan G. Komen for the Cure^® and Lamar Transit Advertising, has rolled out an eye-catching pink bus aimed at raising breast cancer awareness.

This bus will be used on Route 1 during the month of January. Route 1, which runs via U.S. 1 from The Gardens mall to Camino Real in Boca Raton, is Palm Tran’s busiest route, providing over 9,200 average trips on a weekday.

In addition, the pink bus will also be staged at the Komen South Florida Race for the Cure in downtown West Palm Beach on January 26.

For this partnership, Palm Tran provided the vehicle, while the cost of the bus wrap was funded by the Komen South Florida Affiliate and Lamar Transit Advertising.