Published On: Wed, Jun 8th, 2011

Boca Raton Company and NBA Superstar LeBron James team up

By: Pedro Heizer

Miami Heat forward LeBron James is now in the business of giving energy. So is Boca Raton Businessman Warren Struhl, and partners Jesse Itzler and Maverick Carter.

The foursome has launched a new energy strip called “Sheets Energy Strips”.

The product is part of Purebrands LLC, a Boca Raton-based company that creates, acquires and markets products.

James, a seven-time all star, said he has been using the product before workouts and Heat games. “Taking a Sheet is part of my pre-game and halftime ritual,” James said.

Sheets energy strip is the easiest way to do energy and it’s very simple to use. All you do is put a paper-thin strip on your tongue and let it dissolve. One serving delivers a jolt of caffeine, along with vitamins B and E. “A serving of Sheets energy strips contains 100mg of caffeine — comparable to a cup of the leading premium coffee.  Sheets energy strips have no sugar, no calories and no carbs.  They are individually packed and extremely convenient, so you can put a Sheet in your wallet or your pocket” says Struhl, the CEO of the company.

Jesse Itzler, one of the founders also added, “We spent a year on it. We went through a lot of different renditions before we got to a point where we said, ‘Wow, we nailed it.'”

Sheets energy strip can be found at GNC but additional retail distribution partners will be announced in the next few weeks.

LeBron James isn’t the only Miami hotshot who is part of this new energy business, Miami native and international recording artist Pitbull will spearhead the brand’s entire Hispanic marketing efforts creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide. “As soon as he took a Sheet he wanted to be a part of the team” said Struhl of Pitbull’s involvement in the “Sheet movement”.

Other athletes who are part of this movement are New York Knicks forward Amar’e Stoudemire, Denver Nuggets forward Danillo Galinari and Baltimore Raven running back Ray Rice.

Why should you take a Sheet? Warren Struhl gives you a few simple reasons: “It’s a product not only for athletes but for people who need a boost in the morning, during the work day, at the gym, studying for a final exam or driving a truck at 2am. This is a product that can help anybody who wants the benefits of energy without the side effects associated with sugar, carbs and other chemicals that can slow you down”

Sheets are currently on sale at your local GNC Stores or online at



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