Defining Your Target Market
By Gerald J. Sherman Developing a Focus Group I recently asked a prospective client what business she was in. She complained that some days she doesn’t know herself. She said her clients are so fickle that she More...
Small Business Relationship Building
By Gerald J. Sherman You made the deal and you think it’s all over. No no no no no! Do you think you might want to continue doing business with this person or organization? Do you think their friends or business More...
“Nothing Happens Unless Somebody Sells Something”
By: Gerald J. Sherman I was very upset and disappointed concerning the derogatory statements that our politicians have made about salespeople during this past presidential campaign. Both sides of the aisle have More...
Social Responsibility It’s The Right Thing to Do!
By: Gerald J. Sherman We are at a point in our society where helping one another is essential to preserving it. It’s the right thing to do! We can look at our schools today and see that the kids are required to More...
The Marketing Plan for SMALL Business
By: Gerald J. Sherman Small Business Saturday was a huge success for some businesses. But, many others did not benefit from all the advertising, PR and events. Why? Most did not have a plan…a marketing plan. More...
Identifying Changing Market Shifts
By: Gerald J. Sherman Many successful businesses hope to stay in their magical “comfort zone,” where things always stay the same. However, they will find that just as there is change in their daily lives so More...
The Business of Jobs…Jobs…Jobs…
By: Gerald J. Sherman They talk about Jobs…Jobs…Jobs… and never realize that unless we become a country that not only consumes goods/services but also produces goods/services in the U.S.A., the unemployment More...
