Defining Your Target Market

By Gerald J. Sherman Developing a Focus Group I recently asked a prospective client what business she was in. She complained that some days she doesn’t know herself. She said her clients are so fickle that she More...

"Dressing For Success"

By Gerald J. Sherman This is not a column on fashion in the workplace but rather appropriateness of your attire in the workplace. Several years ago the book entitled “Dress for Success” by John T. Molloy, a More...

Small Business Relationship Building

By Gerald J. Sherman You made the deal and you think it’s all over. No no no no no! Do you think you might want to continue doing business with this person or organization? Do you think their friends or business More...

“Nothing Happens Unless Somebody Sells Something”

By: Gerald J. Sherman I was very upset and disappointed concerning the derogatory statements that our politicians have made about salespeople during this past presidential campaign. Both sides of the aisle have More...