Discover The Palm Beaches to Honor Local Community and Tourism Businesses

Providencia Award Recipient Receives Award During Travel Rally Day 2019 – Photo: MIchael Wright Photography

Announces Open Call for 29th Providencia Nominations, through March 26 

Boca Raton, FL – Discover The Palm Beaches (DTPB), the tourism  marketing organization for Palm Beach County, is now accepting nominations for the 29th Providencia  Award. The award is presented to a local business, organization or individual making an extraordinary  contribution to the vitality and prosperity of Palm Beach County as a desirable tourist destination. Examples  of exemplary contributions include expansion of facilities, establishment of new event(s) and achievement  of outstanding business levels. Nominations may be made online through Friday, March 26, 2021 at 

“After such an unexpected year, we are grateful to bring back this long-standing tradition of honoring  tourism community leaders and businesses,” stated Jorge Pesquera, president and CEO for Discover The  Palm Beaches. “It’s been a tough year for many in the industry and we look forward to spotlighting the  efforts of those who managed and displayed exceptional success despite the challenges of COVID-19  during 2020.” 

In order to qualify for nomination, nominees must meet all of the following criteria: – The organization or individual must reside in or be a resident of Palm Beach County, employed or  otherwise associated with tourism, travel or hospitality 

– Must contribute to the growth of the local tourism industry 

– Implement innovative sales, marketing, public relations and social media initiatives to enhance The  Palm Beaches’ image 

– May not be an elected official or a TDC agency-affiliated member or organization 

The DTPB Providencia Committee, which is composed of tourism professionals throughout the county, will review all nominations ultimately narrowing the list to three final candidates. The public will then be invited  to select the Providencia Award winner by voting online via Public voting will begin Wednesday, April 14 and run through Monday, April 26, 2021. The Award winner will be announced during  DTPB’s Travel Rally Day celebration on May 7, 2021. Winners from recent years have included: Palm  Beach Outlets, Palm Beach Zoo & Conservation Society, and Lion Country Safari. 

The award is named after the Providencia – a cargo ship carrying 20,000 coconuts that ran aground off  Palm Beach’s coast in 1878. The planting of those coconuts, by pioneer families, created the lush palm  grove that inspired Henry Flagler to build two resorts and eventually name the Town of Palm Beach and America’s First Resort Destination®. As a key economic driver in The Palm Beaches, Palm Beach County’s  hospitality and tourism industry supported $5.5. billion in economic impact in 2020, down from a record  $7.7 billion in 2019. The industry continues to see clear signs of recovery with occupancy increases since the start of the pandemic in 2020 from 20 percent in April to just under 70 percent for the week ending  March 13. 

“Tourism and genuine hospitality are ingrained in The Palm Beaches’ DNA. Together, they generate  employment, stimulate the economy and help create memories for millions of visitors. This year’s  Providencia Award is that much more special, as it recognizes the creativity, innovation, and resilience of  our community leaders,” said Pesquera.  

Travel Rally Day, which is held in observance of the U.S. Travel Association’s National Travel and Tourism  Week (May 2-8, 2021), is an annual celebration that brings together tourism and hospitality businesses and  personnel to share in togetherness and celebrate the “POWER OF TRAVEL.” Event details are still being  arranged, but whether held in-person, virtually or in a hybrid setting it will be a celebration of support for the  U.S. Travel Association and the local tourism community. More information will be shared next month. 

Learn more about The Palm Beaches at or follow along on social media via  @PalmBeachesFL. 

About Discover The Palm Beaches 

Discover The Palm Beaches is the official 501(c)(6) not-for-profit, accredited tourism marketing organization that  promotes the collection of 39 cities and towns commonly referred to as The Palm Beaches, which spans more than  2,300 square miles and boasts 47 miles of pristine beaches from Highland Beach and Boca Raton to Jupiter and  Tequesta. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring  travelers from around the state, country and globe to visit Palm Beach County. The Palm Beaches’ has a rich history  in hospitality as America’s First Resort Destination® and tourism is among Palm Beach County’s major industries,  generating $5.5 billion in economic impact during 2020.  

The Palm Beaches are home to more than 18,000 hotel rooms, and feature more than 100 family-friendly attractions,  an abundance of world-class luxury, award-winning restaurants, and 125 miles of peaceful waterways for on- or in the-water activities, including 160 artificial reefs that line the Atlantic Ocean’s Gulf Stream current. 160 golf courses  have earned it the moniker of Florida’s Golf Capital®, as well as The Cultural Capital of Florida® due to its thriving  entertainment scene of more than 200 art and culture organizations. Situated along I-95, The Palm Beaches are  accessible via Palm Beach International Airport (PBI), which offers more than 100 daily nonstop flights to 30 cities in  the United States. The Palm Beaches are also conveniently located within driving distance of Fort Lauderdale Hollywood and Miami International airports. 

For more information about The Palm Beaches, visit or on social media (Facebook,  Twitter , Instagram, YouTube, and LinkedIn). You can also tune-in to The Palm Beaches TV for 24/7 streaming  content of the destination’s hotels, attractions, restaurants and experiences.  

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