Sun Radio CEO, Jason Bailey is Single-Handedly Putting Radio Back on the Map

By: Pedro Heizer

For too many people, radio seems to be a thing of the past. When was the last time you said to yourself, “Its 7PM, I need to listen to this radio show”? Well, Jason Bailey, president and founder of Sun Radio Network is single-handedly fighting all the people who say radio is “dead”.

Bailey, a 34 year old entrepreneur from Clinton, MA, started his career in the broadcast radio industry at only 17 years of age. In 1994, Bailey became the arena announcer for the AHL’s Worcester IceCats. In 1995, Central Massachusetts’ power house talk station, WTAG, hired him as the executive producer of their talk programs.

Bailey founded Sun Radio Network in 2008. Sun Radio Network is a national radio syndication and sales company. Sun Radio creates radio programs, and places them on stations all over the country. With over 3,000 radio Stations covering 99% of the U.S. population; Sun Radio Network is innovative, and cost effective.

Bailey loves radio so much that he has partnered up with the Boca Raton Children’s Museum to create the “Discovering Radio” program. Discovering Radio will have radio programs for the youth that will roam the grounds of the Children’s Museum.

With this partnership with the Boca Raton Children’s Museum, Bailey wants to change the way the youth listen to radio, “My 11 year old daughter doesn’t even know what a radio is anymore, I want to change that. To me, it is very important to get kids involved and interested. The Discovering Radio program, I hope, will bring this timeless medium back to youth” said Bailey.

According to Bailey, the radio industry is shooting itself on the foot and he want to change all that, he wants to create a fresh new programming that the youth of this day-in-age with all their technology will appreciate.

“Pandora is a game changer,” admitted Bailey, “they are exactly what the youth today wants, music and a lot of it. They [the youth] don’t need to sit in a car and listen to the same song over and over again anymore. That’s what this generation is about and how can we tell them what they like?” continued an enthusiastic Bailey, “How can we say that we know what kids want to hear on the radio when we are just sitting in our corporate offices in our suits”?

In Discovery Radio, the kids will be in control. The kids will be the ones that will decide what they want to listen to and when they want to listen to it.

More information on the Discovering Radio Program at the Boca Raton Children’s Museum can be found on their website at www.cmboca.org.