"Dressing For Success"

By Gerald J. Sherman This is not a column on fashion in the workplace but rather appropriateness of your attire in the workplace. Several years ago the book entitled “Dress for Success” by John T. Molloy, a More...

What Business Are You In? ™

Gerald J. Sherman, MBA, DBA Defining Your Target Market Developing a Focus Group In one of my recent surveys, I asked a prospective client what business they were in. They stated that some days they don’t know More...