Tag archive for ‘gerald sherman’
By Bocatribune On Friday, May 17th, 2013

Defining Your Target Market

By Gerald J. Sherman Developing a Focus Group I recently asked a prospective client what business she was in. She complained that some days she doesn’t know herself. She said her clients are so fickle that she More...

By Bocatribune On Friday, April 26th, 2013

"Dressing For Success"

By Gerald J. Sherman This is not a column on fashion in the workplace but rather appropriateness of your attire in the workplace. Several years ago the book entitled “Dress for Success” by John T. Molloy, a More...

By Bocatribune On Tuesday, March 5th, 2013

Small Business Relationship Building

By Gerald J. Sherman You made the deal and you think it’s all over. No no no no no! Do you think you might want to continue doing business with this person or organization? Do you think their friends or business More...

By Bocatribune On Monday, February 4th, 2013

“Nothing Happens Unless Somebody Sells Something”

By: Gerald J. Sherman I was very upset and disappointed concerning the derogatory statements that our politicians have made about salespeople during this past presidential campaign. Both sides of the aisle have More...