Public opinion determines winners and losers
By Gerald Sherman In America, we have the freedom of making our own decisions about what food we buy, what automobiles we drive, which political candidates we select and other day-to-day decisions. These choices are often determined by public opinion. Consumer purchasing decisions are also guided by what the consumer thinks they need or want. Political More...
How do you answer the question, ‘What business are you in?’
Because of the many requests for a rerun of this article, I am submitting the following. We would like to hear from you as to “What business are you in?” and help you define your business based on the following More...
A test to measure your potential as a successful sales person
By Gerald Sherman In my last column, I discussed specific character traits and behavior patterns that I have found to be vital for success in sales. Here’s a test that you can use to evaluate your own success More...
