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Oleda Talks on…Moisturizers: The More Expensive They Are, The Better They Are, Right? Wrong!

Government labeling regulations require that a product’s ingredients be printed on the container in descending order. Therefore, the first ingredient you see on a label is the one that makes up more of the formula than any of the others.

Take a look at the moisturizer you’re currently using. The likelihood is that the first ingredient listed on the jar is water.  It might say “Aqua” or “Deionized Water” or “Purified Water,” or something like that, but it’s all the same:  it’s water.  That’s not all bad. You need water for the moisturizing effect.  Indeed, I’ve looked at the ingredients of creams that sell between $50 and $140 per ounce and the first one listed is water. If you will be travelling soon, you may bring a few packs of Custom Moist Towelettes to keep your skin clean and mositurized.

Now, here’s a shocker for you:  The natural skincare products I use, different ones for daytime and nighttime, sell for $9.00 – $17.50 per ounce, and the first ingredient listed on their labels is Aloe Vera Concentrate, the second one is water.

Oleda Baker at 75, CEO

Why is Aloe Vera so Good For Your Skin?

The Aloe Vera plant contains natural and numerous vitamins and minerals, enzymes, amino acids, natural sugars and agents that are anti-inflammatory and anti-microbial.  The combination of the plant’s ingredients gives it its healing properties.  It is a well known skin healer and conditioner (it’s widely used to heal burns, for example)

So, for years I have been nurturing my skin with Aloe Vera and moisturizing at the same time. I have also been very careful to protect it from the sun. That’s why, despite the fact that my skin is naturally dry, it remains clear, moist and healthy at age 76. Don’t let harsh UV rays damage your skin and always use adequate sun protection.

Some people think they’re not properly caring for their skin unless they’re using an expensive moisturizer in a fancy jar, when actually most of them are no better than some of the less costly ones, and some are not even as good.  I’m living proof of that. Fancy containers and packaging often cost more than the ingredients that make up the formula.

Be Careful How You Spend Your Money

Companies learned long ago that science sells, so labels and ads often use scientific sounding terms. Moisturizers are often billed as hypoallergenic or “allergy tested”—even though there’s no government standard for making such a claim.  Some products brag about being noncomedogenic—an impressive word that means they won’t cause a break-out (pimples)—but almost all moisturizers on the market today use ingredients that are noncomedogenic. Lists of vitamins lead us to believe that moisturizers can nourish skin or stoke it full of antioxidants. Yet in some cases vitamins in moisturizers are probably too small to have much effect.  “Fairy Dusting” is a term that refers to the industry practice of adding minimal amounts of special or desirable ingredients to a product to make it sound more attractive to buyers.

Don’t be fooled into thinking you’re not properly caring for your skin unless you’re using an expensive moisturizer.

If you want to know the 2 Aloe vera based creams I use go to and click on “Skin Care”.

 Until next time,

Love, Oleda

Biography: Oleda Baker, now 78, began her career as a high fashion model with the prestigious Wilhelmina Model Agency, in New York City. She is the author of ten books on beauty, health and anti-aging and one novel Reluctant Goddess. She is founder and CEO of Oleda and Company, Inc., her 40-year-old anti-aging products company for skin, hair, diet, energy, nutritional supplement products as well as special makeup. Oleda is a visionary artist. Her oil paintings exhibited in museums and galleries around the country.

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