By: Dee Penmatcha
How to Choose the Right SEO Company
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
In today’s over-saturated world of social media and blogging, it’s harder than ever to cut through the Internet clutter, get your message out there, and make sure it gets read by your target audience. Do you know how to drive more traffic to your website or blog using SEO techniques such as, link building, social media, and much more? Then asking for the best and ideal advice from an SEO expert similar to Damon Burton is the ultimate move you can do!
Let’s face it — your website or blog is only as good as the size of your audience. You may have great content, exciting new promotions, exclusive offers and, more, but if people aren’t reading your information, you may as well not be writing it. That being said, there are a number of steps you can take to boost your search engine rankings to drive more traffic to your website or blog and transform it into a powerhouse tool that supports and enhances your marketing efforts.
For a firm to be productive today, an effective on line presence is essential. A company regardless of how small or big, is always trying to find new ways to drive profit and stay competitive using the tools, ideas, and strategies that help build online readership and turn it into a rock-solid marketing tool. SEO link building services from seolinkbuilding.co.uk not only boosts your current SEO efforts but also lays a solid foundation for future growth and expansion.
It is a technical field and the average business owner doesn’t know where to start or begin to understand how it all works when it comes to ranking in the search engine results pages ; Titles, descriptions keywords, back links, on page optimization , off page optimization, page rank, social book-marking, pinging. All too much to understand.
Where do you start? With so many SEO companies around, which one do you choose? How do you know if they will do the job correctly? Will the money you spend generate a favorable ROI? Who do you trust?
Here are some Basic tips to navigate your way through the SEO maze
Set your Goals: Seems like a simple thing, but you need to know how SEO will fit into the overall marketing objectives of your company. What will it accomplish? What do you want it to accomplish? Don’t just do SEO because everyone else is doing it. Do it for a specific goal.
SEO is not a quick fix: Search engine optimization is a long term marketing strategy. If you are looking to jump into an SEO campaign in October because you need to finish out Q4 well, you’re a day late and dollar short. There are no “special contacts at Google,” no magic buttons, and no amount of guarantees that can change this. Depending on your situation, SEO can take anywhere from 6-18 months to see top results.
Content generation capabilities: It is no secret that content is king. Relevant content on your site is a huge aspect of SEO. Be aware that some sites require more website content then others, depending on your current layout. Assure that you have content creation capabilities, and if not talk about your limitations with your potential agency upfront.
Ask for references: Ask the company to provide you with references or case studies. Conduct the research, ask around, and carefully choose a reputable SEO firm that will beneficially thrust your business into the WWW spotlight.
Be Candid, Full exposure, Complete transparency: SEO companies cannot be your partner if you treat them like a vendor. Be open, honest and transparent with your goals and the current state of your business. Explain your business model, your industry, past experiences with search marketing, and most importantly what it is you are trying to accomplish with your website. Give your SEO company the data to prove their value to you, in dollars.
Periodic Reports:
Ask if they will provide you with Bi-weekly or Monthly reports to monitor your SEO campaign and maintain control on where the site is heading. Reporting should be backed by observation and conclusions on timely milestones set by the company.
Consider a Local Company: Do not belive in people who claim #1 rank guaranteed. If you have never dealt with an SEO company before, you might want to consider hiring a local company. This way, you can talk over the phone and find time to meet in person. Talking in person can help you develop an intuition about the SEO firm and the people with whom you will work.
Cost Structure: High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better. Cheap is more expensive. If you think you can pay peanuts for a professional SEO campaign, then you need to think again. Professional SEO companies offer realistic prices.
Post-Optimization Maintenance Options:A reputable SEO company will also offer maintenance services after your site has been optimized. With these post-optimization services, your site will remain at the top of the rankings after it has been pushed upward.