What to do with the mattresses?
By: Sergio Rego Monteiro “There will always be a strike lurking around the corner. Some newspapers have endured shutdowns lasting longer than six months. If it is not employees striking, it will be distributors. It’s like a Damocles’ sword dangling over the head in some of the markets where unions are stronger. Every one of us will have to face More...
Scandinavian eyes
By: Sergio Rego Monteiro “Be careful what you water your dreams with. Water them with worry and fear and you will produce weeds that choke the life from your dreams. Water them with optimism and solutions and More...
Of strategies, victory, and defeat
By: Sergio Rego Monteiro We were all tense, with only a few days to go before the launching of Metro Buenos Aires, a free newspaper controlled by a Swedish group. Obstacles surrounded us. On one side, strong competition More...
What to do with the mattresses?
EDITORS NOTE: Sergio Rego Monteiro is the former president of the International Newsmedia Marketing Association (INMA). Based in Rio de Janeiro, Brazil, Mr. Monteiro was the first Latin American to serve in this More...
