The ‘Plus Factor’ in selling
By: Gerald Sherman A Positive Mental Attitude (PMA), being optimistic and enthusiastic, can mean the difference between success and failure, especially for the salesperson. Possessing a positive approach is a very important plus for the salesperson. Your mental attitude is your inner mindset and has an effect on your approach to your client. Clients More...
‘Dressing For Success’
By Gerald Sherman This is not a column on fashion in the workplace but rather appropriateness of your attire in the workplace. Several years ago the book entitled “Dress for Success,” [i] by John T. Molloy, More...
Measuring productivity and projecting goals
By Gerald Sherman If a business does not plan to expand its productivity, then it is planning for failure. It will become stagnant and, just through normal attrition; it will lose its base of clients. Measuring More...
Selling is not a dirty word
By Gerald Sherman Webster’s definition of the word ‘selling’ is “1. to give up, deliver, or exchange (property, goods, services) for money or its equivalent.” Webster’s lists another definition, which More...
‘Tis the season' to remember your social responsibility
By Gerald Sherman Our schools today are teaching social responsibility by requiring students to do some community service. They are learning early on that it’s the right thing to do! This time of the year is a More...
Many food, beverage firms are advertising healthier foods for kids
By Better Business Bureau A recently release progress report shows that the companies participating in the Children’s Food and Beverage Advertising Initiative (CFBAI) continued to demonstrate excellent compliance More...
Recognizing and keeping up with changes in the marketplace
Many successful businesses hope to stay in their magical “comfort zone,” where things always stay the same. However, they will find that just as there is change in their daily lives so is there change in their More...
What management is all about
It’s simply working with your people, treating them with respect, getting them to go up the ladder to reach greater goals. Giving orders is not enough; help them become champions, be there when they need you and More...
Outing outsourcing and making America’s businesses strong agai
By Gerald Sherman Manufacturing made the United States one of the strongest, richest countries in the world but we dropped the ball. We have been outsourcing our products and services for several decades, and we More...
