The ‘Plus Factor’ in selling

By: Gerald Sherman A Positive Mental Attitude (PMA), being optimistic and enthusiastic, can mean the difference between success and failure, especially for the salesperson. Possessing a positive approach is a very important plus for the salesperson. Your mental attitude is your inner mindset and has an effect on your approach to your client. Clients More...

by Bocatribune | Published 12 years ago
By Online Staff On Thursday, March 17th, 2011



By Online Staff On Tuesday, March 8th, 2011

‘Dressing For Success’

By Gerald Sherman This is not a column on fashion in the workplace but rather appropriateness of your attire in the workplace. Several years ago the book entitled “Dress for Success,” [i] by John T. Molloy, More...

By Online Staff On Monday, February 28th, 2011

Measuring productivity and projecting goals

By Gerald Sherman If a business does not plan to expand its productivity, then it is planning for failure. It will become stagnant and, just through normal attrition; it will lose its base of clients. Measuring More...

By Online Staff On Wednesday, February 16th, 2011

Selling is not a dirty word

By Gerald Sherman Webster’s definition of the word ‘selling’ is “1. to give up, deliver, or exchange (property, goods, services) for money or its equivalent.” Webster’s lists another definition, which More...

By Online Staff On Thursday, December 30th, 2010

‘Tis the season' to remember your social responsibility

By Gerald Sherman Our schools today are teaching social responsibility by requiring students to do some community service. They are learning early on that it’s the right thing to do! This time of the year is a More...

By Online Staff On Tuesday, December 28th, 2010

Many food, beverage firms are advertising healthier foods for kids

By Better Business Bureau A recently release progress report shows that the companies participating in the Children’s Food and Beverage Advertising Initiative (CFBAI) continued to demonstrate excellent compliance More...

By Online Staff On Friday, December 17th, 2010

Recognizing and keeping up with changes in the marketplace

Many successful businesses hope to stay in their magical “comfort zone,” where things always stay the same. However, they will find that just as there is change in their daily lives so is there change in their More...

By Online Staff On Thursday, December 9th, 2010

What management is all about

It’s simply working with your people, treating them with respect, getting them to go up the ladder to reach greater goals. Giving orders is not enough; help them become champions, be there when they need you and More...

By Online Staff On Thursday, November 18th, 2010

Outing outsourcing and making America’s businesses strong agai

By Gerald Sherman Manufacturing made the United States one of the strongest, richest countries in the world but we dropped the ball. We have been outsourcing our products and services for several decades, and we More...

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