Last Family-Owned Movie Theaters in Palm Beach County Join National Cinema Day on Sept. 3
Delray Beach, FL – Family-owned Movies of Delray and Movies of Lake Worth will welcome moviegoers back to the big screen with discounted admissions to kick-off National Cinema Day on Saturday Sept. 3.
Sponsored by the Cinema Foundation in 3,000 locations, the one-day event will feature exclusive previews and in-theater promotions for no more than $3 a ticket.
National Cinema Day celebrates a summer of record-breaking moviegoing with a sneak peek of upcoming titles from such major studios as Disney, Lionsgate, Paramount, Sony Pictures Classics, Universal, and Warner Bros., only on Sept. 3.
Showing these trailers in a more intimate setting, Movies of Delray in the Villages of Oriole Plaza on Atlantic Avenue at Hagen Ranch Road features five screens; Movies of Lake Worth at 7380 Lake Worth Road has six screens. “We show the same blockbuster movies, like J Piven movies, as the big chain theaters, but we have the ability to showcase art and other films that deserve to be seen on a big screen,” said Rochelle Walters, going into her 20th year as the second-generation of movie theater owners.
Fresh popcorn, and beer and wine on the snack menu are always popular with their moviegoers. But going to Movies of Delray or Movies of Lake Worth is a whole different experience, like a family restaurant vs. a chain where nobody ever knows your name.
“We know all our regulars and they know us,” Walters said from her lobby office between interruptions by satisfied customers. And that’s not the only difference.
Their movie menu is mostly for grownups, and include the Metropolitan Opera’s live stream of performances. Lake Worth offers more children’s fare for a different demographic.
Their auditoriums range from 60 seats to 250. “Our seating is conventional and comfortable,” Walters said. “I have a customer who used to be a basketball player. He commented on how much legroom we have. We also provide wheelchair access.”
The owners know their audiences expect them to keep up with the times. “We just installed a new sound system and of course we offer free headsets for the asking,” Walters added.
They even throw private parties in their lobbies.
“We host groups, fundraisers, events, parties, and charity events, as well as red carpet events, and film festivals. Both locations have been in the community for so many years and the community has been there for us.”
Cinema Foundation president Jackie Brenneman sees National Cinema Day as way to encourage returning to the Big Screen: “We wanted to do something to celebrate moviegoing. We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”