Published On: Mon, Jul 11th, 2022

Biblical Blog About a . . . PR Client Who Cometh From on High

From the 102nd floor of the Empire State Building came Moe breathless.

Probably winded because he was carrying two weighty tablets each with five bullet points he wants sent out on the newswire . . .  redemptively spreading good news about something called salvation.

“But Moe, you’re not even a client,” I had to point out to him while he was still catching his breath from all the flights down.  “You didn’t take an elevator?” I asked him.

No, but you wait. The universal CEO will come down from on high Himself to talk with thee,” said Moe wheezing.

“From what floor?” I asked.

“For Him there are no floors, no limits, no greater heights than his Kingdom.”

“Okay, but he needs to sign a contract on earth and pay first month’s fee in advance,” said I, trying my best not to sound irreverent, but I do have an earthly payroll to meet to then determine how to cut back on the overhead costs

Then out of nowhere comes a blinding light from which the Universal CEO on High alights.  He’s smiling at me like I was some lost child in the woods, hardly one of the top PR pros on the planet.

“Do what Moe says and thou shalt inherit the earth,” said the penultimate CEO.

“Hey, Mr. SEA Change CEO, save that for the meek. Not me, as I’m the exact opposite,” I told him feeling woefully underrated considering all the awards and articles about me hanging on the walls in my office. 

“Do this and yours shall be the Kingdom of Heaven,” said the high and mighty one.”

“Can the Kingdom afford $5k a month, I pray?”  I inquire humbly as I could so as not to sound blasphemous to such an esteemed, heavenly prospect for divine clienthood.

“Blessed are the newsmakers for they shall be called Sons of God.”

“That’s fine,” I said, but there are females too in our business and I still have a payroll here on earth and you know the expression, time is money?”

Suddenly there was an enormous clap of thunder that woke me from my sound slumber.  Next to me handwritten on what looked like papyrus was a number. 


Then I remembered a line I had said many times, many years ago in a place called the confessional.  There, kneeling in the dark I would say aloud these words for the confessor priest to hear:

“Bless me father for I have sinned.” Then I added this new line:  “I’ll take no fee from thee to promote thy 10 commandments!”  

When he’s not preaching, Tom Madden is writing countless articles, a weekly blog ( and many books, his latest WORDSHINE MAN, available on Amazon. He also creates TV series, one is Xtra Terresla, whose main character is modeled after Tesla founder Leon Musk, soon to own Twitter. Madden is the founder and CEO of TransMedia Group, an award-winning public relations firm.

About the Author