Published On: Mon, Jul 5th, 2021


By Rick Boxx

Author Simon Sinek, in his book, Infinite Game, says he believes the business world for too long has been stuck chasing what he calls a “finite game.” When business leaders simply pursue profits from quarter to quarter, or fiscal year to fiscal year, they are chasing a finite solution, rather than a lasting purpose, he writes.

Sinek contends that what business leaders should be pursuing is what he labels a “just cause.” If we realize what is the greater cause or purpose for our businesses, rather than profits, it will change how we make business decisions. He is saying that even in the highly competitive, ever-changing marketplace, there must be a sense of mission greater than rewarding stakeholders with increasing financial returns.

This is not to say that profits are unimportant. They are vital for sustaining our businesses. There is no question about that. However, for those of us who are followers of Jesus Christ, the ‘infinite game” – our eternal game – should be played primarily with one purpose in mind: to glorify God. If we pursue profits exclusively, we may miss out on the rewards of eternity. 

The Bible has much to say about this. Here is a sampling of the principles it teaches that we can easily apply to the 21st century workplace:

It makes sense to follow God’s design. Psalm 139:14 declares that we each are “fearfully and wonderfully made,” and by implication, the businesses we build and develop are an extension of that. For this reason, we would do well to seek to discover what are God’s intentions for us – and for our work. “For we are God’s workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do” (Ephesians 2:10).

It makes sense to consult the guidebook. When we buy a product, we often receive a user guide. When we are hired for a job, we often receive an employee handbook. In sports, athletes receive a playbook. And in the Bible, we find God’s guidebook for how to live – and how to work. “All Scripture is God-breathed and is useful for teaching, rebuking, correcting and training in righteousness, so that the man of God may be thoroughly equipped for every good work” (2 Timothy 3;16-17).

It makes sense to seek the highest returns. Profits come and profits go; some years generate more financial returns than others. But if you knew where to find the greatest rewards, would it not make sense to pursue those? “Whatever you do, work at it with all your heart, as working for the Lord, not for men, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving” (Colossians 3:23-24).

It makes sense to keep the right perspective. Many people have invested most of their time, energy and resources in the quest for profits and rewards that are fleeting, here today and gone tomorrow. Then they find themselves asking, “Is that all there is?” Why not focus on what we can least afford to lose? “What good is it for a man to gain the whole world, and yet lose or forfeit his very self?”(Luke 9:25).

What the Scriptures teach us is that by pursuing godly, eternal rewards, profits likely will follow. Therefore, it makes sense to pursue eternity, not profits.

Copyright 2021, Unconventional Business Network. Adapted with permission from “UBN Integrity Moments”, a commentary on faith at work issues. Visit to sign up for UBN Integrity Moments emails. UBN is a faith at work ministry serving the international small business community.

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