Published On: Wed, Oct 3rd, 2018

Town Center At Boca Raton Teams Up With Susan G. Komen® To Fight Breast Cancer During National Breast Cancer Awareness Month

Boca Raton, FL – Town Center at Boca Raton today announced its fall 2018 campaign in support of Susan G. Komen and the fight against breast cancer, a disease that kills more than 41,000 people in the U.S. each year. Town Center at Boca Raton is owned and operated by Simon, a global leader in premier shopping, dining, entertainment, and mixed-use destinations. More than 150 Simon Malls, The Mills and Premium Outlets nationwide will be participating in a range of activities during October.

Through this campaign, Simon is helping support Komen’s work to save lives and reach its ‘Bold Goal’ of reducing the current number of breast cancer deaths by 50% in the U.S. by 2026. Simon is joining the fight against breast cancer by starting a national conversation and challenging people to help create a renewed movement in the fight against breast cancer.

“We are thrilled to launch our fall 2018 ‘More Than Pink initiatives’ and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Jeannie Roberts, Director of Marketing at Town Center at Boca Raton.

From October 1-29, visitors to Town Center at Boca Raton will be able to participate in a variety of programs to help support Susan G. Komen.

Discount Pass Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at Guest Services, providing 15 percent or 25 percent off one item at each participating retailer. Participating retailers include J. Crew, kate spade new york, Abercrombie & Fitch, BOSS, Williams-Sonoma and Brooks Brothers, to name a few. A digital Discount Pass will be a new option available this fall and will allow shoppers to instantly donate and download a Discount Pass to their mobile device.  All Discount Pass donations go to Susan G. Komen.

Susan G. Komen® Visa® Simon Giftcard®: Customers can purchase a Susan G. Komen® Visa® Simon Giftcard® at Guest Services or the Mall office. One dollar for each Susan G. Komen® Visa® Simon Giftcard® sold will be donated to Susan G. Komen. The Susan G. Komen® Visa® Simon Giftcard® is available for purchase year-round.

During the month of October, Town Center at Boca Raton will go pink in support of Susan G. Komen.

Shoppers will receive:

– complimentary pink lemonade available at Guest Services every weekend in October.

– complimentary pink mints and other sweet treats available at Guest Services throughout the month.

Shoppers may notice:

– fresh, pink flowers in the Cafes at Boca.

– the main entrance porte-cochere lit pink each evening in October.

– Guest Service representatives donning pink scarves, ties and accessories throughout   the month.

From 2017 – 2018, Simon has raised $2.77 Million in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

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