ESPN Events, a division of ESPN, has announced Cheribundi Tart Cherry as the new title sponsor for the Boca Raton Bowl, the annual college football postseason game played in Boca Raton, Florida. Beginning with this year’s game, the bowl will now be known as the Cheribundi Tart Cherry Boca Raton Bowl. Cheribundi will serve as the title sponsor through the 2019 season.
Based in N.Y., Cheribundi produces tart cherry beverages that are all natural and 100 percent juice from U.S. grown cherries. Cheribundi’s mission is to make people’s lives easier by providing them with healthy, innovative tart cherry products that provide powerful health benefits.
The 2017 Cheribundi Tart Cherry Boca Raton Bowl will be played on Tuesday, Dec. 19, at 7 p.m. ET at FAU Stadium on the campus of Florida Atlantic University in Boca Raton and will be televised on ESPN. This will be the fourth edition of the annual bowl game with a full slate of bowl festivities starting with team arrivals on Friday, Dec. 15.
“We are thrilled to welcome Cheribundi Tart Cherry as our new title sponsor and believe this is an ideal fit for the bowl game and the surrounding community,” said Doug Mosley, executive director of the game. “Cheribundi is perfectly geared to the active, healthy lifestyles of the Boca Raton and Palm Beach County communities. We look forward to working together to further develop the bowl game and provide a memorable experience for the student-athlete.”
“Cheribundi Tart Cherry has been part of a training regimen for muscle rest and recovery to over 200 collegiate and professional sports teams for the past eight years,” said Steve Pear, CEO of Cheribundi. “Given Cheribundi’s deep history with athletes, the association with ESPN and sponsoring the newly named Cheribundi Tart Cherry Boca Raton Bowl is a natural fit.
For more information about the Cheribundi Tart Cherry Boca Raton Bowl visit CheribundiTartCherryBocaRatonBowl.com.
