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‘Shrimp House’ restaurant chain opens third U.S. site at Town Center in Boca Raton

Joel, Carlo Barbieri, Eden, Marcelo, and Adonai

Photos by: Bill Paparazzi 

With a crowd of more than 300 enthusiastic, invited guests looking on, the Shrimp House restaurant chain officially opened its third North American location the night of Monday, June 9, 2014 at the Town Center at Boca Raton mall.

“Let me just say, wow,” said Carlo Barbieri, president of Shrimp House LLC and CEO of the Oxford Group, the largest Brazilian consulting firm in the U.S., looking over the sea of faces that included Mayor Susan Haynie, Deputy Mayor Constance Scott and two other members of the Boca Raton City Council, Scott Singer and Robert Weinroth.

Also in the crowd were Ambassador Helio Ramos, Consul General to Brazil in Miami, and members and officers of the Greater Boca Raton Chamber of Commerce, which organized a ribbon cutting. Guests also had a chance to sample the restaurant’s fine shrimp, other seafood and pasta.

Oxford Group and its partner, Vivenda do Camarão, parent company of Shrimp House, plan to create more than 30 Shrimp House dining spots at different malls throughout the state of Florida by the end of 2015.  The first was opened in December 2013 at Coral Square Mall in Coral Springs and the second launched in March 2014 at Dadeland Mall in Miami.

“In the coming months, we will be opening restaurants in The International Mall, Melbourne; the Sawgrass Mills Mall in Sunrise and many others,” Barbieri told the Boca audience.

“Our USA restaurants consistently offer food with the best taste you can get in a shrimp plate,” he added. “Our chefs have developed this special flavor by using a variety of exotic and exclusive ingredients imported from Europe, Asia and Latin American.”

Greater Boca Raton Chamber President Troy McLellan, CCE, said the Town Center Mall “is one of Boca’s own crown jewels, and the Shrimp House is another gold nugget.”

“We are so glad to have Shrimp House at the mall,” said Mayor Haynie, calling the ribbon-cutting and reception “a celebration of our friend, Carlo Barbieri, and our friend, the ambassador.  We wish you the greatest of luck, Carlo.”

“To locate in a fantastic place like this couldn’t be better,” Barbieri said.

The Boca Raton location consists of a serving counter adjacent to a restaurant patron-only seating area where meals are served by waiters and waitresses and dining selections can be accompanied by beer or wine as well as soft drinks.

At 1,253 square feet, with about 600 square feet of dining and front counter areas, the Shrimp House in Boca Raton is the largest of the American locations.  It also offers space for business meetings and for gatherings of civic, social and fraternal groups.  The room is equipped with adaptivelight systemsfor alltypes ofevents, conference calls, presentations, lectures and workshops, and the lights can even be dimmed for dinner. The room also features three televisions for presentations, Power Points and video conferencing. This technology is controlled by atouch-screensystem.

The Boca site also features back-lit bamboo walls. The ceiling has an intricate wavy detail and the decorative light fixtures and the seating area are on a par with the best restaurants in Boca, said Barbieri.

For the décor, teal and orange are being used as the main colors, since these are the signature colors of Vivenda do Camarão and Shrimp House.

Vivenda do Camarão is a popular Latin American shrimp, seafood and pasta restaurant chain which has grown to 180 locations at malls throughout Brazil and Paraguay since it opened in 1984.

Barbieri said the company has invested approximately $1.7 million for the Coral Springs and Miami locations and will spend an additional $20 million to expand its dining sites throughout Florida.

“These resources are needed not only to ensure the expansion of restaurants, but also to maintain the quality of food and the development and strengthening of the brand.”

One of South Florida’s most luxurious shopping destinations, Town Center at Boca Raton features a mix of upscale and elite specialty shops and restaurants, many in the newly designed café-style food court. The six anchor stories — Neiman Marcus, Saks Fifth Avenue, Nordstrom, Macy’s, Bloomingdale’s and Sears – and dozens of specialty stores draw shoppers from throughout Palm Beach and Broward counties.

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