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The Business of Jobs…Jobs…Jobs…

By: Gerald J. Sherman

They talk about Jobs…Jobs…Jobs… and never realize that unless we become a country that not only consumes goods/services but also produces goods/services in the U.S.A., the unemployment rate will continue to grow. We must become a major force once again in producing goods. The question is how can we do it?

We have to be proactive and get our government and private industry to invest in our manufacturing industry so that we can be a competitive force in this country and the Global marketplace. We need the political power structure in our county to help in this effort.  Our legislators must be on notice that we need the kind of relief they have given to Wall St., Banks and other businesses. Labor unions have to reevaluate their wages and pension demands in order for us to be competitive. We need to provide special loans, tax deductions and other incentives for companies that produce products in the U.S.A. We must do a better job in branding, the “Made in the U.S.A.,” label for the domestic and international markets.

What happening to our reciprocal trade agreements? We must reevaluate our bilateral agreement with China in order to be truly competitive with them and other countries in the global market. It’s called, ”what’s good for the goose should be good for the gander.” We must level the playing field in dealing with other countries. It’s the only way that we can make our mark in the global scene. Competitive grounds rules must be changed and followed.

In William R. Greenberg’s article — U.S.Trade Agreement in the Wall Street Journal he writes, “I think the time has come for a new and bolder approach. China and the U.S. should open negotiations for a free trade agreement between our two countries. The negotiations will not be easy. There will be numerous impasses, and the negotiations will probably last for many years. But discussing problems in the context of driving toward a potential agreement is far better than lengthy dialogues without an end result.

Even if we fail to reach an agreement on many issues, progress should be possible on some issues, and that will create a better trade climate. The alternative is that we drift along constantly irritating each other in a low-grade trade war that will leave businesses and consumers in both countries losers.”

A final point — just as some foreign automobile manufactures are assembling and sourcing materials for their automobiles that are sold in the U.S.A. why not have the other global trader who market their goods in the U.S.A. be encouraged to assemble their products in our country?

Gerald J. Sherman, MBA, DBA of Sherman & Perlman LLC Public Relations & Marketing is an author, marketing consultant and public relations person and has written several books and articles on these subjects. 561.715.2788

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