BOCA RATON – There are lots of legends about the meaning of the name, “Boca Raton.”
Two South Florida brothers have created a clothing line to bring attention to the literal meaning of the city’s name which, in Spanish, translates to “Rat’s Mouth.”
The Feltraiger men’s clothing company has created a new line called RatMouth, created with Boca Raton in mind, company officials said. They were shown for the first time as part of the big South Florida Black Friday Festival held at Sunset Cove Amphitheater.
According to clothing designers Daniel and John Feldman of the family-owned company, Feltraiger, Justin Bieber and Kid Cudi have been spotted wearing the brand. Their new American made clothing collection, RatMouth, made its South Florida debut at a pop-up shop at the South Florida Black Friday Festival.
The RatMouth clothing line includes under the Feltraiger label is full of graphic T’s, tanks, sleeveless T’s, sweatshirts, hats and accessories.
Feltraiger is an American-made menswear line produced in limited runs that depicts a new American classic cool style. It is available online and at their flagship store on the Lower East Side of New York.
Feltraiger is named for the founders’ original family surname before it was changed to Feldman upon their arrival at Ellis Island in the early 1900’s.
South Florida’s Black Friday Festival 2012 was hosted by Miami Heat’s DJ Irie, and featured performances by Kendrick Lamar, G.O.O.D., Music’s Pusha T, Kid Ink, Emir Duru and more.