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What business are you in?

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Going Backwards To Go Forward

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By Gerald Sherman  This past Sunday my wife and I were invited to a farewell BBQ for Captain Christopher, (last ...

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Defining Your Audience

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By: Gerald J. Sherman Running a successful business requires having an accurate profile of your present and prospective customers. How can ...

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Do You Have a Marketing Plan?

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By: Gerald J. Sherman   After I recently completed a survey for an international network, I decided to re-address the subject ...

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