Defining Your Audience

By: Gerald J. Sherman Running a successful business requires having an accurate profile of your present and prospective customers. How can a business owner/manager get a better fix on who the customer is? Focus Groups Focus groups that I mentioned in a previous column are a given. This is a powerful research tool that gives the company/organization More...

by Bocatribune | Published 7 years ago
By Online Staff On Wednesday, July 13th, 2011
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Do You Have a Marketing Plan?

By: Gerald J. Sherman   After I recently completed a survey for an international network, I decided to re-address the subject of a marketing plan. The questionnaire was sent to many college graduates who More...

By Online Staff On Friday, June 24th, 2011
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Sales and Ethics

By: Gerald Sherman The Pulitzer Prize winning play, “Death of a Salesman” (1949) by Arthur Miller portrays the problems that arise when a salesperson strays from ethical values. Although the play conveys an More...

By Bocatribune On Monday, June 20th, 2011
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Personal Selling

By: Gerald J. Sherman Personal selling is a key needed in the buyer/seller relationship in both business-to-consumer (B2C) and business-to-business (B2B) marketing. Personal selling is and has always been an important More...

By Bocatribune On Tuesday, June 14th, 2011
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Crisis Management

By: Gerald J. Sherman This week we witnessed a case study in what not to do when a negative situation becomes public domain.  George Washington had the right idea by admitting he cut down the cherry tree. Unfortunately, More...

By Bocatribune On Wednesday, June 1st, 2011
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Relationship Building

By: Gerald J. Sherman You made the deal and you think it’s all over. No, no, no, no, no! Do you think you might want to continue doing business with this person or organization? Do you think their friends or business More...

By Bocatribune On Monday, May 23rd, 2011
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Business of public opinion

By: Gerald J. Sherman Just because bin Laden is dead and swimming with the fishes, that doesn’t mean al Qaeda is not going to portray him as a martyr and keep delivering his message to their target audience More...

By Bocatribune On Thursday, May 5th, 2011
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And the winner is – marketing and PR campaigns

By: Gerald J. Sherman We will soon be experiencing another historic event – the presidential election in 2012. The political campaigns have already begun. All political parties are anxious to get a positive word More...

By Bocatribune On Monday, April 25th, 2011
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The Different Segments of Sales Training

By: Gerald J. Sherman Today sales training is more important than ever. However, today, sales training is not  concerned only with methodology and techniques of selling. Here are a few basic areas that also must More...

By Bocatribune On Friday, April 8th, 2011
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The importance of your sales presentation

By: Gerald Sherman Presenting the product/service to the client in a professional manner and using the appropriate presentation technique can be extremely important to the outcome of the sale. Some general rules More...