Defining Your Target Market

By Gerald J. Sherman Developing a Focus Group I recently asked a prospective client what business she was in. She complained that some days she doesn’t know herself. She said her clients are so fickle that she is not sure what they want anymore. We decided to do a focus group to find out what they wanted and determine if we can satisfy their wants More...

by Bocatribune | Published 5 years ago
By Bocatribune On Friday, April 26th, 2013
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"Dressing For Success"

By Gerald J. Sherman This is not a column on fashion in the workplace but rather appropriateness of your attire in the workplace. Several years ago the book entitled “Dress for Success” by John T. Molloy, a More...

By Bocatribune On Monday, February 4th, 2013
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“Nothing Happens Unless Somebody Sells Something”

By: Gerald J. Sherman I was very upset and disappointed concerning the derogatory statements that our politicians have made about salespeople during this past presidential campaign. Both sides of the aisle have More...

By Bocatribune On Friday, January 18th, 2013
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Social Responsibility It’s The Right Thing to Do!

By: Gerald J. Sherman We are at a point in our society where helping one another is essential to preserving it. It’s the right thing to do! We can look at our schools today and see that the kids are required to More...

By Bocatribune On Friday, January 4th, 2013
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The Marketing Plan for SMALL Business

By: Gerald J. Sherman Small Business Saturday was a huge success for some businesses. But, many others did not benefit from all the advertising, PR and events. Why? Most did not have a plan…a marketing plan. The More...

By Bocatribune On Friday, December 7th, 2012
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Identifying Changing Market Shifts

By: Gerald J. Sherman Many successful businesses hope to stay in their magical “comfort zone,” where things always stay the same. However, they will find that just as there is change in their daily lives so More...

By Bocatribune On Friday, November 30th, 2012
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The Business of Jobs…Jobs…Jobs…

By: Gerald J. Sherman They talk about Jobs…Jobs…Jobs… and never realize that unless we become a country that not only consumes goods/services but also produces goods/services in the U.S.A., the unemployment More...

By Bocatribune On Thursday, November 8th, 2012
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The Small Business Code Word – YCDBSOYA

YCDBSOYA, pronounced Yuca-dubis-soya. This acronym is meant to bring you to your feet and snap you to attention! It simply means: You Can’t Do Business Sitting On Your Ass-ets. Sitting behind your desk, More...

By Bocatribune On Friday, September 21st, 2012
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The Business of Building Relationships

For a family to be successful, the relationship must be on a firm basis. It must be cohesive or it crumbles. Just as it is important in your personal life to establish good relationships, so is it important for More...

By Bocatribune On Friday, July 13th, 2012
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Dealing with Difficult People

By: Gerald J. Sherman   This article brings back memories. I remember the first job that I had after being honorably discharged from the service. It was working as an inside salesperson for a lamp company. More...