Published On: Thu, Jan 10th, 2019

Grow Your Comfort Zone!


Grow Your Comfort Zone, it will help you improve as a Manager!  Too many times I see Owners feel uncomfortable implementing a needed change in technology, people, mission, or the management team. For you and the company to grow personally and professionally, you need to step out of your comfort zone. Unfortunately, many owners stick their head in the sand and ignore the problems.

Grow Your Comfort Zone – My advice, act as you are a “Turnaround Specialist” with your own company.

When I start working with a distressed company, I go through a “fact-finding” process at the beginning of the engagement.

1. I interview the management team to look for weak managers. If the company has a weak manager, I start looking in his functional area for “low hanging fruit” problems.

2. I evaluate each problem to determine which has the largest impact to the profitability of the company. I always fix the biggest issues first.

3. Next, I evaluate the financial and operational reporting for the business. If the reporting is terrible, which is not uncommon, I immediately get with the financial people and correct the reporting. Accurate, timely reporting for a company can quickly point out problems and issues within the organization. Any issues that are highlighted by the reporting, I list each, prioritize them and fix the issue.

4. If there is not a financial budget for the business, that is next on the agenda. The budget is the planned roadmap for the company to follow to be profitable.

Grow Your Comfort Zone – Nothing in the four steps listed above is magic.

Grow Your Comfort Zone. There are many other steps that I follow during a turnaround. None of the steps listed above are magic. Each business owner should follow these steps with his own business in addition to many others.

My name is Robert Curry, and I am an Author, Business Coach, Keynote Speaker, and Turnaround Specialist. Over the past 20 years, I have worked with more than 70 companies taking their businesses from Loses to Profits.

Please click on the links below to read my other articles about business like this one – Grow Your Comfort Zone.

Black Friday

Work Should be More Fun Than Stress!

Get Rid of all Excess Inventory.

I have recently published two books about turnarounds: “From Red to Black – A Business Turnaround” and “The Turnaround.” Both books are true stories about turnarounds of real companies that I have turned around during my career. In both books, I have shared all my Profit Improvement Recommendations (“PIR’s”). PIR’s helped to grow sales, reduce expenses, improve cash flow, and most importantly, strengthen the management teams.

If the information in this article “Grow Your Comfort Zone” helps you, your family or a business associate, please email me at and share with me the story.

If you would like to purchase either or both books autographed by the author, please click on the following link:

About the Author

- Robert Curry is an author, seasoned business coach, and successful turnaround specialist. Earlier in his career, he served as President and CEO of three different companies, the largest with annual sales of more than $1 billion dollars - all which experienced successful turnarounds under his management. In the late 1990s, he started his turnaround consulting firm, and for the past twenty years, he has turned around more than seventy distressed companies in many different industries helping each to establish a strong management team and become profitable. He has published two books: "From Red to Black" and "The Turnaround." He resides in Fort Lauderdale, Florida, with his wife, Esther.

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