Published On: Tue, Jan 1st, 2019

Boca Small Business Owners Profit from Internet

Using digital marketing to get market share is not exactly a new idea. Internet marketing has been going strong for over a decade now, and many small businesses nationwide have adapted their marketing strategies to leverage how consumers find businesses in 2019.

 

How exactly does a small business in Boca Raton make the leap from traditional marketing to digital marketing?

 

There are several routes for building a strong online presence. The main avenues are paid advertising, social, search engine optimization and email marketing. Many small business owners run their own ads on Google’s platform and manage their own Facebook and Twitter pages. These are fairly easy tasks for those who do their homework. Email has been around far longer than social or Google Ads.

 

What about Do It Yourself SEO for small businesses? This is tricky business.

 

According to small businesses Internet marketing expert Adam Stetzer, Ph.D.:

 

“Small business owners love the idea that they can achieve strong rankings for their website and pull in low-cost leads through search engine optimization. However, SEO is complicated, confusing, ever-changing, and hard work. For this reason, we see many frustrated business owners when it comes to SEO marketing.”

 

Stetzer, who has helped thousands of small businesses grow their online presence for over a decade, offers free SEO consultation sessions and pointers for building free backlinks. He believes in educating owners on both the growth potential and challenges of SEO. He stresses transparency and warns that anyone who tells you SEO is mysterious or won’t tell you what they are doing is to be avoided.

 

Many other organizations advocate for consumer education around online marketing for the purposes of Do It Yourself marketing as well. SEMRUSH, for example, offers an all-in-one marketing toolkit that aims to educate everyone on the data that matters for online marketing. Through the use of their online tool, small business owners can easily see what keywords they rank on, how their competitors stack up and how much people are paying to advertise on certain keywords on Google.

 

Another popular tool for small business owners is ahrefs. Similar to SEMRUSH, ahrefs is a do-it-yourself online marketing tool. While there is some overlap in functionality with SEMRUSH, this tool specializes in showing highly technical data related to links. Outbound links, inbound links, domain rating, anchor text, and overall popularity of content is available from this vast database of digital marketing information.

 

According to Stetzer, content marketing is an area where small business owners can really excel. Content marketing is the practice focused on producing strong, valuable and relevant content to grab the attention of a specific audience. Once a strong audience has been established, profitable customer actions generally follow.

 

Similar to traditional marketing, content marketing views all customer interactions as a funnel. It is well-known that giving first (before asking) will often improve the odds of converting leads to customers due to the law of reciprocity. Content marketing builds on this understanding by contributing to the body of knowledge available for free on the Internet.

 

When people interact with high-quality content, they are also noticing brand. If done correctly, they become much more likely to surrender their email address – which is gold for content marketers. Email campaigns built around the right opt-in audience can drive significant results for small businesses.

 

Internet marketing is not new, nor a fad. Boca Raton businesses are learning that education, practice, and the right tools can drive growth on a very small budget. Using the tips, tools and expert advice offered in this article, any small business owner in Boca can achieve strong results from digital marketing.

 

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