2018 Tourism Event Presented to Local Community
Boca Raton, FL – More than 300 attendees, including elected officials and tourism industry professionals, came to the 2018 Tourism Event hosted by Discover The Palm Beaches (DTPB) and presented by Expedia on Tuesday, October 30 at the Kravis Center for the Performing Arts in West Palm Beach. DTPB is the not-for-profit tourism marketing organization that promotes Palm Beach County as a travel destination.
Officials with the organization revealed the 2019 Marketing Plan, which highlighted strategic efforts designed to attract more visitors to The Palm Beaches. An impressive case-study from Visit Indy (Indianapolis) about its destination development plan concluded the presentation, which ignited discussion about the need for an expansion of the Palm Beach County Convention Center and hotels within its walking distance, as well as more hotels across the county, to meet the increasing demand for hotel room nights.
“We’re thrilled that so many tourism stakeholders came to hear about our recent achievements as well as our innovative plans to entice even more visitors, meetings and conventions to The Palm Beaches,” said Jorge Pesquera, president and CEO for DTPB. “The event clearly demonstrated our team’s commitment to the organization’s new mission and vision statements: to grow the tourism economy and position The Palm Beaches as Florida’s premiere tourism destination. With 12 hotels under construction and another 30 in the pipeline, we are well on our way.”
About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official 501(c)(6) not-for-profit tourism marketing corporation that promotes the collection of 39 cities and towns commonly referred to as “The Palm Beaches,” which spans more than 2,300 square miles and 47 miles of pristine, golden beaches from Boca Raton to Jupiter and Tequesta. Tourism is among Palm Beach County’s major industries, generating $4.7 billion in direct visitor spending and supporting 70,000 jobs with an economic impact of about $7 billion. Once recognized as a tropical escape for elite travelers in the late 1800s, America’s First Resort Destination® is making its resurgence as The Best Way To Experience Florida®, welcoming a record-breaking 7.89 million people in 2017. The Palm Beaches are home to nearly 17,000 hotel rooms, ranging from historic resorts to boutique inns. The destination features more than 100 family-friendly attractions, world-class luxury and antique shopping experiences, 125 miles of peaceful waterways for on- or in-the-water activities, 160 artificial reefs that line the Atlantic Ocean’s Gulf Stream current, 160 golf courses, award-winning restaurants and a thriving entertainment scene boasting more than 200 art and culture organizations.
Situated along I-95, The Palm Beaches are also home to Palm Beach International Airport (PBI), with more than 200 daily direct flights to 27 domestic and international destinations in the United States and Canada. The Palm Beaches are also conveniently located next to Fort Lauderdale-Hollywood and Miami International airports, each one only an hour away. In addition, with the new Brightline train, transportation into The Palm Beaches from Fort Lauderdale and Miami is even faster and more convenient – with an additional connection to Orlando coming soon.
For more information about The Palm Beaches, visit www.ThePalmBeaches.com and connect on social media via Facebook, Twitter and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches and the hashtag #ThePalmBeaches. Tune-in to The Palm Beaches TV for 24/7 streaming content of the destination’s hotels, attractions, restaurants and experiences.
