Published On: Tue, Feb 27th, 2018

From Brazil to Florida, Midway Labs Discovers success through globalization

Those of us who work daily at the Oxford Group, based in Boca Raton, Florida, often mention in our marketing and advertising promotions that we offer a complete range of services to help companies situated in other countries, particularly Brazil, to move to the United States and establish a new business footprint here.

For the past 45 years – 28 of them in the US – we have shared that formula with off-shore firms. As a result, we became the largest Brazilian consulting company in the nation.

To coin a phrase, we have practiced what we preach. And we still present that message to companies interested in expanding their worldwide presence from a location within the USA.

Consider, for a moment, a company called Midway Labs.  The firm was born in Brazil, but officials there understood the meaning of globalization and the idea that it could boost its level of success by operating from a safe and friendly atmosphere. So, it moved its headquarters to the State of Florida in the USA.

With motivation from Governor Rick Scott along with information and support by Enterprise Florida, a public-private partnership between Florida’s business and government leaders, Midway has expanded its activities and is taking on an even more extensive role in the world market.

Midway already creates products using 100% American raw material. The firm has contracted with 11 factories in Florida and nine others around the US with “good manufacturing practices” (GMP) certificates and has registered with the U.S. Food and Drug Administration. The company was expected to produce a total of $35 million in goods during 2017.

Midway Labs focuses on various nutritional items, health-building enhancements and medicinal items for athletes and those who must maintain body strength, response and readiness for their work.

Marketed under the name Military Trail Supplements, products are designed to improve endurance, allow for healthy weight loss, improve protein intake and boost testosterone.

The company also bottles L-carnitine, considered a conditionally essential nutrient. Carnitine mediates the transport of medium/long-chain fatty acids across mitochondrial membranes. Facilitating their oxidation (burn) with subsequent energy production, it also helps transport intermediate toxic compounds out of the mitochondria, thus preventing their accumulation.

Many health benefits have been attributed to the administration of carnitine, both as a drug in the treatment of primary and secondary carnitine deficiency syndromes and also as a dietary supplement to aid weight loss, improve exercise performance and enhance a sense of well-being.

The firm also generates a line of Glamour Nutrition items, born from the idea that women have different nutrient and skin care needs than men. So, it’s obvious that women require special attention in the nutrition arena. With that in mind, the Glamour Nutrition Team created a dedicated line of supplements designed to encourage beauty from within.  For the current year, Midway will be expanding its annual production to about $100 million. The projected investment over the next five years is $1 billion, including the manufacturing and marketing of health supplements.

Company officials expect the firm to invest more than $20 million in research and development of new projects. In the process, it will become the world center for analysis of the positive effects of supplements and will develop into a landmark for the physical and mental health of mankind.

Today, Midway already employs approximately 2,000 direct and indirect workers through raw materials, marketing, freight and warehousing industries, and will create an additional 5,000 jobs.

With this investment and the partnerships established and implemented in 2017, Midway will reach all continents by 2018 and 2019, more than 90 countries will receive the American flag of Midway products. Old Glory and the words, “Made in America,” are pictured on the labels of all Midway goods.

Oxford Group supports a Brazilian company to become global.  Midway Labs migrated from Brazil and established itself in Boca Raton. Now, Oxford Group is coordinating a project that will capitalize another half billion dollars to reach 90 countries with their products,  generating more than 5,000 jobs in Florida and in other American States.

 

 

About the Author

- My name is Carlo Barbieri, an entrepreneur, civic activist and a leader of many organizations associated with Brazil. A native of Brazil myself, I am currently the CEO of Oxford Group, a firm composed of many international consulting and trading companies. I am also a founding member of the Brazilian Business Group and founding member and Past President of the Brazil Club. In addition, I serve as a Board member of the Deerfield Chamber of Commerce. I have served as a member of the Florida Chamber of Commerce and the Florida Brazil Partnership. Past President of the Rotary Club – Boca Raton West for the 2014-2015 term, I have also been Vice President and Professor of 2Grow – Human Development. An Ambassador of Barry University in Brazil, I am the former President of the Black Fire Bull Steak House. I have also presided over a number of organizations such as the Brazilian Association of Trading Companies (ABECE), Brazil-China Chamber of Commerce in São Paulo, Brazil-Australia Chamber of Commerce, Brazil-Dominican Republican Chamber of Commerce; director of the Trade Center of the State of São Paulo, Brazilian Association of Freight Forwarders and Brazilian Association of Banks. I was also a local Council member for the Consulate General of Brazil in Miami, for the 2013-2017 term.

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