Published On: Wed, Dec 27th, 2017

Ecommerce: Where to Invest Resources for the Best ROI

Businesses have a vested interest in spending their money in the most effective way. There used to be a fairly straightforward methodology for determining this when there weren’t many options. However, in today’s world of ecommerce, there are nearly limitless products and tools you can purchase in the hopes of increasing profitability. With this in mind, here’s where ecommerce brands should invest resources for the best ROI.

Social Influencers

Social media influencers are one of the most talked-about topics in ecommerce right now. However, there’s a huge difference between picking the right and wrong person to represent your brand. For most people, paying exorbitant amounts of money for an Internet celebrity to tout their goods is out of the question. And that’s not necessarily a bad thing.

Truthfully, it’s actually sort of difficult to say how much of an impact  celebrities really have when it comes to ROI. It’s likely they’ll influence some consumers. But many people will see they’re only talking about your product because you paid them. This is why traditional endorsements are far less effective than one from the perfect influencer.

There are two other reasons why micro influencers are actually better for most ecommerce stores than bigger names. First of all, it’s much more affordable to work with someone who has a smaller Internet presence. The other main benefit to micro influencers is their followers are usually more loyal to them than to a famous person. The personal aspect to micro influencers is what gives them such strong sway over consumers.

Markerly, the influencer marketing company ran an analysis of Instagram accounts and found influencers with from 10,000-100,000 followers give brands the best mix of reach and engagement. Of course, you can also find success with influencers who have fewer than 10,000 followers, if you design an effective campaign.

Premium Ecommerce Platform

If you’re serious about ecommerce, it makes sense to go with a platform offering premium features. Cloud-based ecommerce solutions will be the best for most companies, as the provider takes care of all hosting and maintenance issues.

A few of the benefits of premium ecommerce plans making them worthwhile for maximizing ROI include:

  • Almost Complete Uptime: The best ecommerce platforms guarantee at least 99.9 percent uptime. This will ensure your site doesn’t lose any business.
  • Unlimited Bandwidth: For most ecommerce stores, bandwidth won’t be an issue on most days. It can come in to play, however, on major online shopping days like Cyber Monday and Black Friday. If your store is taking too long to load on one of these big ecommerce holidays, you can expect to lose a lot of sales.
  • Unlimited Transactions: Ecommerce platform providers often have transaction limits for lower-tier subscriptions. If you want to quickly scale your business, you need an online store free of sales caps.

Free Shipping

This is one of the biggest ways merchants are losing online sales. Some 28 percent of online shoppers abandon transactions when faced with high shipping costs. Imaginewhat would happen to your revenues if one of every four people did this on your site. Free shipping is the solution to this particular cart abandonment problem. This makes it one of your best expenditure when it comes to boosting your ROI.

If you’re looking for ways to improve your bottom line, these areas are some of the prime aspects of your operation in which to invest resources for the best ROI.

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