Published On: Mon, Jul 13th, 2015

Importance Of A Fourth-Quarter Strategy

Sunday Sunrise - Hope Everyone is Having a Great Day!  Photo Courtesy Rick Alovis

 Photo Courtesy Rick Alovis

Jim Langley


In selling life insurance for more than 30 years, I have gained a clear realization about the uncertainties of life. During those three decades, I have delivered more than 100 death claim checks to beneficiaries, and many of those claims were generated by the deaths of clients whom I had considered to be still in the prime of their lives.


As a result, I have asked a number of people this question, hoping to provoke some thinking and discussion: “Do you believe you are in your fourth quarter of life?” Interestingly, even those I ask that are what I would consider beyond their prime years often respond with a definite, resounding, “No!”


Then I follow up that question with my thoughts on life’s uncertainty, using a sports analogy. Although my favorite game while growing up was baseball, I have always enjoyed college football and often observed the fourth quarter is by far the most important part of the game. The teams with the most depth many times come back from possible defeat and salvage victory in the final minutes of the game. They are able to rally to win because they have prepared for adversity, planned well, and were able to draw upon the inner strength needed for a triumphant finish.


These observations have prompted what I call “Fourth Quarter Strategies,” discussions about today’s workplace designed to help others better understand that in many ways life is like a vapor, and God wants us to live out our days – no matter how young or old we are – as though time were running out and He is depending on us to get on the field to truly make a difference.


Many people seem content to simply sit along the sidelines and watch the game being played out before their eyes. Someone reading this “Monday Manna” might simply consider it nice sentiments meant for someone else, but this warning is intended for each of us! God engineers circumstances in all our lives and we need to realize He wants us actively involved in the game of life He has presented to us, not to be bystanders. Many of the games we engage in merely entertain, but what we do with our lives and how we use the time we are allotted is of great, even eternal importance.


The Bible speaks of this often. The apostle Paul might not have known about football, but he had a firm grasp of the fourth-quarter metaphor. He wrote, I have fought the good fight, I have finished the race, I have kept the faith” (2 Timothy 4:7). Paul also understood how quickly time can pass, and opportunities can too easily be lost if we fail to take advantage of them. He challenged us to be “making the most of your time, because the days are evil” (Ephesians 5:16).


One key to an effective fourth-quarter strategy is to have a clear understanding of our priorities for life. For many of us, relationships are at or near the top of the list. To me, the most important relationship is the one I have with my Heavenly Father, desiring to please Him in all I do and in all I am. Not one of us is guaranteed tomorrow. We might be in our personal “fourth quarter” of life at this moment. It makes sense therefore to do as the apostle Paul said, to “redeem the time,” because the days pass all too quickly.


© 2015, all rights reserved. Jim Langley has been an agent and chartered life underwriter (CLU) with New York Life since 1983 and an active member of CBMC of Santa Barbara, California, U.S.A. since 1987. 

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