Published On: Sun, Jan 29th, 2012

Steve Jobs, Rules Of Success, And The Bible

By: Robert J. Tamasy


When Steve Jobs died in 2011, he left a legacy of achievements that dramatically changed our way of life. As co-founder of Apple, Inc., he was a central figure in the personal computer revolution. Apple’s Macintosh, introduced in the early 1980s, transformed how we thought about and used computers. Jobs also co-founded Pixar Animation Studios, which blazed new trails for computerized film animation. Before his death, Apple’s iPads, iPhones and iPods helped open unimagined communication and entertainment horizons. Jobs’ life and work touched virtually every business and professional person.


Jobs was one-of-a-kind as a visionary, pioneer and innovator, but we can all benefit from principles that guided his success. Recently published an article describing Jobs’ “seven rules of success.” Although Jobs was not known to be an adherent of Christianity, each of his rules of success aligns with biblical principles established thousands of years ago. Let’s look at them:


1. Do what you love. Jobs stated, “People with passion can change the world for the better.” The idea of having passion and purpose in our everyday pursuits is summarized in Colossians 3: 23-24: “Whatever you do, work at it with all your heart, as working for the Lord, not for men, since you know that you will receive an inheritance from the Lord as a reward….”


2. Put a dent in the universe. Jobs once asked the CEO of a major beverage company, “Do you want to spend your life selling sugar water or do you want to change the world?” He advocated a strong, compelling vision. Proverbs 29:18 offers a similar idea: “Where there is no vision, the people perish.”


3. Make connections. Jobs’ thought was to become rich in varied experiences and connect ideas from different fields. This idea of connections is supported in Romans 8:28, which states, “And we know that God works all things for the good of those who love him, who have been called according to his purpose.”


4. Say no to 1,000 things. Keeping a well-defined focus was important for Apple, as Jobs steered away from promising products that could have undermined his company’s expertise and success. In the Bible’s Old Testament, Proverbs 4:27 states, “Don’t get sidetracked; keep your feet from following evil.”


5. Create insanely different experiences. In developing Apple’s retail stores, Jobs wanted customers to have a profound, enriching experience. Jesus espoused a similar, “others first” attitude when he taught, “Do to others as you would have them do to you” (Luke 6:31).


6. Master the message. Even the best ideas, if not communicated effectively, are of little value, Jobs realized. For a similar reason, the apostle Paul wrote, “Conduct yourselves with wisdom toward outsiders…. Let your speech always be with grace, as though seasoned with salt, so that you will know how to respond to each person” (Colossians 4:5-6).


7. Sell dreams, not products. Jobs understood the importance of appealing to people’s desires, hopes and ambitions. Jesus offered similar motivation to his followers: “Therefore go and make disciples of all nations…teaching them to obey everything I have commanded you” (Matthew 28:19-20).


Until next week! 

Robert J. Tamasy is vice president of communications for Leaders Legacy, Inc., a non-profit corporation based in Atlanta, Georgia, U.S.A. A veteran of more than 35 years in professional journalism, he is the author of Business At Its Best: Timeless Wisdom from Proverbs for Today’s Workplace (River City Press) and has coauthored with David A. Stoddard, The Heart of Mentoring: 10 Proven Principles for Developing People to Their Fullest Potential (NavPress). For more information, see or

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