Published On: Thu, Feb 2nd, 2012

Town Center welcomes AT&T Company Store, expanded Forever 21

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BOCA RATON — Town Center at Boca Raton welcomes AT & T
and an expanded Forever 21 store to its diverse and luxury retail
offerings.

The new 3,000-square-foot AT & T location features a state-of-the-
art, hands-on design with multiple touch screens throughout the store
and a “live bar” of devices and services that provide shoppers with
a “try before you buy” experience.

A grand opening celebration is set for January 28 from noon – 2 p.m.
Pantech Element tablets will be given away every 30 minutes for two
hours, food will be served and Deena Lang from WRMF 97.9 FM
will be on-hand at the store providing entertainment and giving away
additional prizes.

“The opening of the AT & T store is another example of our ability
to provide our customers with an assortment of retail offerings,” said
Brian Nelson, general manager of Town Center at Boca Raton. “Our
shoppers will now have the ease, convenience and selection of AT
&T service and products.”

This is AT & T’s third company-owned store in Boca Raton.

Town Center is also marking the expansion and relocation of Forever
21 to its soon-to-be-completed Cafes at Boca. The 19,000-square-
foot upgraded store will offer the retailer’s other popular brands
including Heritage 1981®, a lifestyle brand for women; 21MEN™,
a line of fresh, fast fashion for men of all ages; Love 21®, a
contemporary women’s line; as well as Love & Beauty™, a cosmetics
line; lingerie and shoes collection.

“The newly expanded Forever 21 is a welcome addition to our
already impressive roster of luxury and fashion-forward stores,” said
Brian Nelson, general manager of Town Center at Boca Raton. “This
expansion solidifies Town Center at Boca Raton’s reputation as Palm

Beach County’s leading fashionable address.”

Forever 21’s grand opening event is scheduled for January 28 at
9 a.m. The first 400 people in line will receive free gift cards with
values of $10, $20, $50 or $100, and one lucky winner will receive a
$210 gift card. Customers can enter to win a Forever 21 or 21 Men
outfit selected by stylists, each valued up to $125, on Saturday, only.
Shoppers will receive 10 percent off when spending $40 or more on
their purchase on grand opening day.

“We are very pleased to provide South Florida shoppers with a larger
selection of great fashion at a great value. With the relocation of our
store at Town Center at Boca Raton, we are able to accommodate
more brands and new concepts,” said Larry Meyer, Forever 21
executive vice president.

The Cafes at Boca is Town Center at Boca Raton’s newly renovated
dining space for shoppers on-the-go. With a contemporary modern
design and a selection of new and popular restaurant choices, the
gathering area combines natural light with state of-the-art technology
and neutral-toned furnishings to create a “café look and feel.”
Forever 21, Inc., headquartered in Los Angeles, is a specialty retailer
of women’s and men’s clothing and accessories, known for offering
the hottest and most current fashion trends at a great value to
consumers. Forever 21′s model of fast fashion works by keeping the
store exciting with new merchandise brought in daily. The retailer
operates over 495 stores in the United States, with international
operations in Canada, Europe, Ireland, Hong Kong, Japan, Korea,
Philippines, Israel and United Kingdom. For more information please
visit: www.forever21.com.

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